Logo Refresh

It’s been a big few months for us. TC Design Forge continues to make significant strides — building out our existing products, expanding our clientele and even co-signing a new joint venture.

Grateful for this progress, we took a moment to pause and evaluate our progress. It didn’t take long to realize that our company logo needed to grow and evolve as we have.

Our Original Logo

Our first logo continues to have a special place in our hearts. It was a mark I originally created for our wedding two years ago. It was a symbol for, quite literally, the original forging of T & C.

We used this small mark on all our printed materials — everything from large–format seating charts to our beautiful foil stamped invite package (done locally by the incredible McIntosh Embossing). The mark worked great because it helped tie the different print materials we had into a single cohesive set.

So when we decided to continue our adventure together by co–running a new business, deciding on a name and logo was easy. We’d just use what we already had.

We wanted to show that we were Taylor and Catherine, partners in life and in business. We lived in the Twin Cities (TC) so the dual meaning worked perfectly. For a mark created in under an hour for our DIY wedding, we got some serious mileage out of it.

The Adventure Continues

While most things haven’t changed, some things have. We’ve streamlined and expanded. I view our headlong rush into entrepreneurship as an elective crash course in business, allowing us to learn and iterate on the fly.

While we continue to refine our design process and technology stack, we felt an update to our logo would not only reflect our iterative attitude, but also allow us to better communicate who we are. To show who we’ve become, and where we started from.

The new logo is more dynamic, more colorful, and more representative of our scrappy attitude towards solving problems. It’s a clear nod to the original, while incorporating the progress we continue to capitalize on. The ‘T’ and ‘C’ are still interlocked, now forged together (see the ‘F’). The angles and motion speak for our competitive side, and the bold strokes speak for our outlook.

Looking back, February of two thousand and twenty was a ridiculous time to start a business. But as we look forward, I’m excited for the future. And I’m confident in progress.

~ Taylor & Catherine